Monthly Archives: March 2015

Content Marketing

Did you know that more than 27 million articles are published and shared every day? It can be really hard to be noticed when there are so many articles out there. So, it’s no surprise to hear that marketers, on average, spend more than a quarter of their marketing budget only on content marketing.

Researches have shown that more than 60% of a company’s customers feel better about the company if it has a blog. Content marketing can have a huge impact on purchasing decisions, if it’s very detailed. Such content is viewed as very useful, so customers may find it easier to decide to buy some product.

Also, websites with blogs have 434% more indexed pages, on average. Content-rich websites generate around 95% more links. Content marketing is the easiest way to rank for long tail keywords. Longer articles (more than 1500 words) have 60% more tweets and 20% more Facebook likes.

How to write a “content-friendly” article? Bring the customer inside – speak to a customers as “You and I”, not “Me vs You”. Focus on solving specific problems and give very detailed instructions about the solution. Also, get emotional – the content should be not only useful but also unforgettable for the reader.

The Formula For The Perfect Title

With so many different articles out there, people can experience problems with their site traffic. With so many similar headlines, it is hard to attract new readers, as well as keep the old ones. So, if you want your site to be successful, you need to learn how to stand out in the crowd. It may sound strange, but a formula for the perfect title actually exists.

1. Use numbers

Many professional and amateur writers tend to use numbers in their headlines. The reason is very simple – numbers are catchy and readers identify them with lists and orderly classification. Do an experiment – go to your local grocery store and scan the magazines. All of them have at least one headline with a number in it, right?

2. Use adjectives

Some studies have shown that adjectives like effortless, fun, free, painstaking, strange, absolute, essential, incredible, etc. attract more people. Also, the best results will be achieved if these adjectives are compared with words like: reasons, facts, ways, ideas, lessons, tricks, principles, secrets.

3. Use trigger words

What, why, how and when are also known as ‘’trigger words’’. If you use why or how in your title, your article may sound persuasive. But, be careful – if you decide to use a trigger word, it’s not recommended to use a number, too. A combination of these two does not sound good.

4. Make a promise

If you promise something in your headline, make sure you fulfill it in your article. By doing this, your readers will be intrigued and interested to read the whole article, not only the title.

So, when all aforementioned is summarized, you get a formula for the perfect headline:
Number or trigger word + Adjective + Keyword + Promise

How To Do Article Marketing – Step By Step

Previously you’ve been reading about why article marketing is so important and learning about ways you can make an effective advertising strategy. You’ve read about some some basic principles that need to be followed and found out why article marketing demands many dedicated hours. But, in this article you’ll learn just how article marketing should be done, step by step.

1. Identify your market niche

You’ve probably done this already. Your chosen market niche will determine the type of articles you’ll be writing, and your marketing strategy should be based on that niche. You ultimate goal is to be recognized as a leader in your particular niche, and you should form a strategy that will help you accomplish that.

2. Choose article titles wisely

The titles are extremely important, because they attract the viewers, after all. The titles are usually “enginered” in the spirit of good Search Engine Optimization (SEO). SEO-friendly titles are short and concise. Good marketing here means that you’ve done some thorough research about the keywords and that you’ve incorporated them into the title properly.

3. Quality is appreciated

There is no better marketing for your article than the very same content of it. High quality articles attract more attention and it’s very possible that people will start recommending your website, bringing you more viewers this way.

4. Let the social networks do the work

Social networks have a very important role in our everyday lives. So, posting a link to your article on some social networks (Facebook or Twitter, for example) will make your article visible to a bigger audience. With the “share” or the “retweet” option, your article can reach many people.

5. Write guest posts for blogs

Guest posts can benefit you in several ways. For example, your name will appear on some other blogs and if those blog have a bigger audience than yours, it will automatically mean higher traffic for your original blog. This can also work the other way around – find (popular) people who are willing to write guest posts for your site. There is no doubt that personal marketing will turn out to be good for you.

Seven Secrets Of Professional SEO Article Writers

Search Engine Optimization is a technique used in web publishing to increase webpage visibility and traffic, which results in a higher ranking in search engines and, consequentially, more readers. SEO blogs and articles are a really important part of everyone’s online PR service and social media management. Writing SEO articles isn’t that simple; there are some rules that need to be followed.

1. Do some research about the keywords.

If you want your article to be noticed on Google, you need to do research. Find out which keywords and phrases people are searching for, and make a list of them. Also, keep track of how many keywords you’re putting in your article. Putting just a few of them is equally bad as putting a lot of them. You can find numerous tools online which can help you track your keywords in the text.

2. Put the keywords in the right place.

You can’t just throw the keywords randomly into an article – you need to stragegically place them on the right positions. Keyword density of 2-3% means nothing if your keywords are not placed well. The keywords should be in the title of the article as well as in the first and the last sentence.

3. Pick an interesting topic.

Writing about things that aren’t interesting won’t increase your site’s traffic. You should pick a topic very carefully. Try to always pick something people care about. In addition to this, try to write about something you’re really familiar with. People will label you as an expert and will always go back to your articles. If you can’t find a suitable niche to write about, everyday news are something everyone can do.

4. Take care of the word count.

Search engines tend to give preference to longer blogs and articles. So, try to write at least 300 words, but more than 500 is considered to be the optimum. More than 1500 words is too long, and try not to go over this number.

5. “Optimize the optimization.”

Your online blogging platform contains many PR tools in the form of plugins. You should take advantage of this variety of plugins and customize the optimization of your web content writing.

6. Do some editing.

You should add some “make-up” to your article. Notice that long sentences and paragraphs are not interesting to people and are usually avoided. So, the best thing is to try to stay away from super long paragraphs and sentences that can go on for miles. Take care of formatting as well.

7. Be your own online PR.

We live in a world where something isn’t real if it’s not on social media. So, after publishing your article, you should put a link to your content all over the internet. Link it to your Facebook or Twitter account, submit it to Digg, Reddit and similar sites. This will surely increase the traffic on your website and your articles will be visible to more people.