Monthly Archives: May 2015

The Magic Of Pinterest

Pinterest may no longer be the “new kid on the block” when it comes to social media – it turned four this year – but many of us are still not quite as comfortable with it as we are with, say, Twitter. Most of us have the hang of pinning outfit ideas and cupcake recipes onto our personal Pinterest boards, but we’re missing a trick when it comes to real marketing opportunities. Here are some of the things Pinterest can be used for:

1. Market To Men

Still think Pinterest is just for imaginary wedding planning, red velvet doughnuts and cute animals? Not anymore. While back in 2012 only 20 percent of Pinterest users were men, today that number is closer to 30 percent, and with brands such as Men’s health and the US Army now using the platform, that number is likely to rise. So, think about it – if you have a website or a number of articles you’d like to market exclusively to men, but in a fun and enticing new way, Pinterest might be the perfect solution.

2. Promote Your B2B Business

Of course, Pinterest is a dream if you work in B2C – it’s easy to create boards of images of your products, with prices and a simple click-through to purchase – but there are a lot of B2B companies that are killing it on Twitter with their creativity, success and following. Some of the popular ones include Hubspot and General Electric. So, again – if you’re looking for something better than just hoping your articles make it through a plethora of similar content on the Web, you might want to try a different approach, and Pinterest sounds like a good start.

3. Use It For Content Inspiration

Pinterest is being used for inspiration for DIY, dinners and workouts, so why not for content inspiration? There are millions of infographics, quotes and ideas on Pinterest – ideal for getting your creative juices flowing. Pinterest is also a great place to spy on your competition – what are they pinning from their own sites? What boards do they have? What can you learn from them?
Of course, follow boards in your sector and marketing-related pins, but think outside the box, too. Follow brands in different sectors who are great at Pinterest, but don’t forget to follow inspirational individuals as well. You never know what will inspire you – a Scotch egg recipe or a DIY for cat treats. You can also use “secret boards” that only you can see if you want to keep your inspiration hidden.

How To Determine Which Social Media Network Fits Your Business

There are numerous variables that go into running a successful social media campaign. Factors like quality and frequency of posts, along with proper engagement, quickly come to mind. These are obviously important, but choosing the network that caters to your target audience is equally important.

Pinterest

This social media site has really gained a lot of momentum in the past couple of years. While it pales in comparison to the user base of Facebook and Twitter, it’s seen plenty of growth since its conception and could be a major contender in the near future. The concept of Pinterest is incredibly simple, which involves “pinning” images onto boards.

This simplicity, combined with its eye-appealing aesthetic, probably accounts for the success it has seen Like Google+, for instance, Pinterest also has a significant disparity in terms of gender. The difference is that it swings the other way and has a massive female user base of around 72 percent.

Therefore, if your website is targeting focus groups such as people who have attended college or have at least a bachelor’s degree, are primarily Caucasian and between the ages of 18 and 50, then Pinterest is the social network for you. You’ll have even more success if your website’s content is focused on the following niches: cooking and recipes, arts and crafts, clothing and fashion, home décor, home design, gifts etc.

Tumblr

Many business and website owners have heard of Tumblr, but aren’t necessarily sure how it can fit in with their marketing campaign. In a nutshell, Tumblr is a microblogging site that allows users to share a variety of content including text, images, audio, and links. They can upload their own original content or re-blog content from other users, which means you’ll be able to easily share links to your articles or various posts that connect to your website, thus driving direct traffic.

It has an incredibly easy to use interface, which many people find appealing and has contributed to Tumblr’s success. While you could consider this network in its early stages, more and more legitimate brands like IBM and J Crew are taking the time to build their presence on it.

The most noticeable aspect of this site is its young audience. If you’re in a business or own a website that’s looking to reach people over the age of 35, then Tumblr isn’t for you. However, if you’re mainly looking to connect with consumers between 13 and 25, you should definitely consider this network.

The Ideal Length Of Online Content

Having an online business in writing probably causes you too much trouble. There are so many things that need to be customized and optimized, so it can be difficult to achieve it all at once. Article marketing in today’s world means that you’re probably forced to use social networks to promote your website. But, did you know that posts on Twitter or Facebook should also be optimized, just like the “regular” article?

Twitter

Studies have shown that the ideal length of a tweet is 100 characters. Although tweets are limited to 140 characters, tweets shorter than 100 characters get a 17% higher engagement rate. Medium length tweets (from 71 to 100 characters) give you enough space to say something of value and also give enough space for the person retweeting to add comment as well.

Facebook

The ideal length of a Facebook post is less than 40 characters. In fact, that’s only one sentence or even just few words. But, 40 is the magical number when it comes to Facebook posts. 40 characters will be more than enough to intrigue your readers. Don’t forget to provide a link to your article as well!

Google+

The ideal length of a Google+ headline is less than 60 characters. In order to maximize the readability and appearance of your posts on Google+, you should try to limit your inspiration for the headline. When we talk about overall post length on Google+, the average is 156 characters. But, great results on Google+ can be achieved even if you write much longer posts.

SEO Is Evolving

Everyone in the “article marketing” business is familiar with the SEO concept. But, just like everything else in life, SEO is changing too. With changes in SEO, you also might “suffer” from some changes in your business strategies. In fact, if you want to survive in your business, changes in your strategies are inevitable.

• The SEO mindset

Before: In the past, the goal was to focus on keywords and get rankings on the SERPs. Some felt that how you got there wasn’t quite as important as grabbing and keeping that spot on page one.
Now: Marketers should focus more on a brand’s reputation, how people engage with that brand, and the quality of the product or service. In the end, putting a focus on this should improve your rankings by increasing shares and natural linking across the web, but ultimately the focus needs to be on how your brand is viewed as opposed to its ranking positions.

• Keyword mentality

Before: Piggybacking off of the SEO mentality in the past, marketers would focus on one major keyword. They would research to find a keyword based on which they wanted to rank, and then focus on that term and that term alone.
Now: It is now all about what the searches are typing into the search engine. You want to focus on keyword intent and long tail searches. This is where semantic SEO comes into play and getting creative with search queries becomes more important.

• Content approach

Before: Content was always supposed to be written for readers, but that doesn’t mean that’s actually what marketers were doing. In the past the focus was on writing content that would rank well on a SERP- using the right and appropriate amount of keywords.
Now: Thanks to the Panda algorithm, marketers learned quickly that content needs to be written for readers first, as it always should have been. Content now focuses on relevance and engaging the audience.