Monthly Archives: June 2015

Best SEO Tools

In the blink of an eye, new tools come and go. There are a million out there, and most new and experienced SEOs are always asking – what are the best tools out there? Which tools are definite “must haves” and which should I shelve? The following are just a couple of reliable ones that have a proven track record of success.

BuzzSumo

Most don’t think of BuzzSumo as an SEO tool, but as a social media tool. Yet as SEO and content marketing are becoming incredibly linked, BuzzSumo is now a powerful tool in an SEO’s arsenal. BuzzSumo can be used when searching ideas for content – visual, social and blog content. After creating a database of keywords, you can then look for those keywords in BuzzSumo to brainstorm creative ways of crafting titles. When brainstorming for ideas for new infographics, BuzzSumo could easily become your first stop. It can also be invaluable when figuring out popular ideas for Pinterest story boards.

Majestic

One of the best aspects of Majestic is of course the trust flow and citation flow metrics. Most importantly, the topical trust flow always helps when analyzing a site’s topical data when working on semantic context for a particular site. While working on outreach and link-building campaigns, you can identify top ranking industry sites and gather the trust and citation flow, as well as the topical trust flow numbers, in order to focus on mirroring a similar profile.

SEMrush

Finally, the most powerful way to use SEMrush is to determine if a site is healthy or not. Whenever you’re doing outreach and working on link-building campaigns, you should always check SEMrush to see how many keywords a site is ranking for in Google. When you find sites that have a high volume of inbound links and DA, but no keywords ranking in SEMrush, then it’s likely they’ve been penalized. You can also check their organic traffic to determine if there’s a massive drop; if there is, you immediately know to avoid reaching out to that site.

The History Of SEO

Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed.

SEO has come a long way since its beginnings. In September 2013, Google release the Google Hummingbird update, an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages.

How To Do Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. Assessing a keyword’s value has several steps:

1. Ask yourself is the keyword relevant to your website’s content?

Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in financial rewards or other organizational goals? If the answer to all of these questions is a clear YES, then proceed.

2. Search for the term/phrase in the major engines

Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Typically, many search ads means a high-value keyword, and multiple search above the organic results often means a highly lucrative and directly conversation-prone keyword.

3. Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter

If your website doesn’t rank for the keyword, you can nonetheless buy test traffic to see how well it converts. In Google Adwords, choose “exact match” and point the traffic to the relevant page on your website. Track impressions and conversion rate of the course of at least 200-300 clicks.

4. Using the data you’ve collected, determine the exact value of each keyword

For example, assume your search generated 5,000 impressions in one day, of which 100 visitors have come to your site, and three have converted for a total profit (not revenue!) of $300. In this case, a single visitor for that keyword is worth $3 for your business. Those 5,000 impressions in 24 hours could generate a click-through rate of between 18-36% with a #1 ranking, which would mean 900-1800 visits per day, at $3 each, or between 1 and 2 million dollars per year. No wonder businesses love search marketing!