Monthly Archives: July 2015

Difference Between Marketing And Advertising

Article marketing and article advertising may sound like the same thing, but there are actually differences between these two. They both contribute to the same end objective, but use different processes to achieve the goal.

Marketing

Marketing refers to the process of preparing your product (website, articles, etc.) for the marketplace. It involves understanding who your potential customers are and what they want to get from your product (what they want to read on your website). Colors, logo and other design elements of a website help you to align the image of your product with the interests of your target audience. Marketing defines you and attracts the market share you want.

Advertising

Advertising is the process of making your products (articles, websites) known to the marketplace. It is essentiall to spread the word about what you have to offer. While marketing is the way in which you convince potential readers that you have the content they want, advertising is a way of communicating with them.

Steps To Defining Your Target Market

People tend to assume that targeting a market is necessary only if you’re an selling actual product or service. But, it’s also very important to define what your website target market is. Here are a few steps that can help you in this process.

1. Understand the problems you are trying to solve

No matter what your website theme is, it’s important to understand who’ll read your articles. Once you have a good idea of what your website core theme is, you can start working on attracting readers.

2. Imagine a picture of your “customer”

The person who visits your website is your customer. Try to image her/him. List all the different types of customers that will probably come to visit your site. Group them by location.

3. Think about your market

Today we live in the world of niches. The web is fantastic at delivering personalized products or services, cutting out many of the distribution challenges that previously existed. Think about it. Think about things that suffer because of aa lack of supply. That’s your chance to build a successful website (and business).

Newspaper Advertising

People are constantly talking about the significance of online advertising. Good SEO and good advertising can bring you traffic. Although advertising on social media, like Facebook, Twitter, LinkedIn and similar websites is considered to be the top priority, conventional ways of advertising should not be forgotten. People used to advertise their companies, businesses etc. in local or national newspapers. Having a website is just like having a real business, there’s no difference.

You can attracting new readers by even putting a small advertisement in your local newspaper. Many people still prefer “real” newspapers over the online version of them. Although advertisement in newspaper knows to be very expensive, it’s a good investment. And you must admit that advertising a website in the newspaper is quite unusual – that’s why more people will notice it and remember it. Later they can visit your website (at least they have something like a “written bookmark”).

SEO Plugins

SEO or Search Engine Optimization has a growing popularity nowadays, since Google is using it to rank your page. Good SEO can bring your website to the top in the Google search, and it can definitely help you to promote your article better. Better SEO leads to better position at Google which can attract hundreds of new visitors to your site. It’s also a fact that a vast majority of websites are built in WordPress. So, when you combine WordPress and SEO, you get very powerful SEO plugins that can help you with your article optimization.

SEOPressor

SEOPressor is probably the most powerful wordpress plugin. It can manage all your pages, posts, custom formats or, in simple terms, your complete website. It has a built-in keyword research tool which allows you to find long tail keywords. You can also drag and drop functionality to insert the keyword to your content with only one click, which will save you up to 20 minutes per post. Powerful linking feature is also included, and it allows you to assign any particular link with one specific word or phrase. This plugin will help you to make your site more social friendly, since it allows you to add Facebook or Twitter open graph and meta data tags.

All In One SEO Pack

Those with their own blog, online business or magazine have probably heard about this plugin. It has more than 14 milion users. It was developed by Michael Torbert who also runs his online business. The pro version of this plugin has many advanced features which you don’t get in the free version, including premium support. This plugin was made to serve people who are not so familiar with SEO and to whom it seems complicated. All In One SEO Pack automatically generates meta description and meta keywords for you blog. It can also automatically optimize your titles or it can even add alternate tags to your images within any of your posts. It also has extended support for eCommerce websites.