Monthly Archives: August 2015

Ways To Maximize Your YouTube Marketing Results

The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube…every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?

1. Create compelling videos

Most of us will never create a “viral” video with millions of views because we don’t own a piano-playing cat or a sneezing baby panda, but thankfully those aren’t required for success. In fact, most of us couldn’t handle a million new customers all at once, anyway. Instead, you should create content that addresses your audience’s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.

2. Make your video findable

Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can’t be overlooked.

3. Use annotations to build subscribers

You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option. This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version.

Marketing And Social Media Manager

Whether you need someone to run the social media marketing for you or you’re interested in it by yourself, you’ll need to investigate which various career opportunities exist out there. One of them is a marketing and social media manager.

Basically, marketing and social media managers work with other people involved in a project in order to create, promote and execute programs such as online collaboration tools, membership materials etc. In this role, managers are often responsible for directing guest post article submission and publication process, as well as scheduling and executing publicity campaigns on social media like Facebook, Twitter, Pinterest, Instagram and other social media platforms.

When it comes to education and experience, at a minimum, a marketing and social manager should possess a bachelor’s degree in marketing, advertising, creative writing, journalism or business management. In addition, because of the high level of authority associated with the position, managers are expected to have 2-5 years of direct experience in writing, copy editing, managing paid and organic search campaigns, and be proficient in current content management systems and blogging software.

How To Use Facebook For Marketing – Part Two

3. Create compelling content

Good, interesting content is what will get you “likes” and visitors. Try not to make your main page monotonous – allow yourself to experiment with different types of posts. Always try to make a small change, something new that will look interesting and appeal to your target audience.

• Be authentic – Share only things you find extremely exciting and are passionate about.
• Be responsive – Pay attention to comments, and answer all questions or consider all of the suggestions your audience may have.
• Be consistent – Posts should be posted on a regular basis.

4. Measure and adjust

Facebook offers a variety of tools that can help you measure and adjust what you’re doing.

• Page Insights will keep you up to date on the activity on your Facebook page.
• Page Insights can be used to understand who responds to your messages. You can classify your audience by gender, age and location. Use these information wisely, they can be precious for your future development and improvement.
• When you create adverts, try out different images and headlines and find which combination works the best. Facebook will automatically optimize your campaign, so that more of your budget goes to the advert that’s performing the best.
• Ask people if they’ve heard about you. A small telephone survey can do that job quite nicely.

How To Use Facebook For Marketing – Part One

Facebook can be a very powerful tool in the process of marketing your business, but only if you’ve mastered how to use it. Here are a few steps explaining how Facebook can help you reach all of the people that matter most to your business.

1. Set up your page

Your Facebook page will make your business:
• Discoverable: When people search for you on Facebook, they’ll be able to find you.
• Connected: Have one-to-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.
• Timely: Your Page can help you to reach large groups of people frequently, with messages tailored to their needs and interests.
• Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

2. Identify your audience

Not only can you reach more people through Facebook, you can reach specific people who are most likely to become your customers. Explore the options under the Build Audience button:
• Invite your friends: Let the people in your life know about your Page so they can support you by liking it. This initial audience helps you to establish credibility and spread the word straight away.
• Share your Page – and make sure you like it yourself. Be a spokesperson for your business.
• Invite your businesses contacts: Upload a list to send people an email so they know about your new Page.