Monthly Archives: April 2016

The ”How” To Effective Lead Generation

Article Marketing can be a good tool for getting the word out and increasing your product or service visibility. However like most entities involved in selling and transacting, a common challenge is converting leads into actual buyers of their products. While the theoretical aspect of article marketing can be understood as creating content in order to showcase one’s product and generate interest, it may be of use to outline various ways in which one can go about it.

One of the most common and possibly conventional way of catching customer attention and generating leads is through the creation of an appealing ebook. In the present millennium, ebooks have turned out to be a very fashionable way of engaging customers. By creating interesting and well researched content, an ebook can be very useful to marketers in disseminating the relevant information.

Another great way to get the market reach one desires is through landing pages. Loosely defined, a landing page is the first thing that web visitors will see when they come to your website. It is essentially the entry point of your website and helps to create the atmosphere or ambiance that you are trying to communicate on your site. To begin with, the page needs to have a striking headline, something that will grab the attention of visitors. Building on that it then progresses to create interest in the reader as he continues into the site.

The last thing to take into consideration are case studies and testimonials. This is particularly true for business to business marketers. The understanding is that by showcasing the many happy customers that you have, it becomes an effective way of strategizing your content marketing practice. This can work wonders for your lead generation.

In all these techniques focus is on creating quality content that reaches out and captivates the target audience.

Maximizing Return On Investment From Article Marketing

Many organizations and individuals alike have resorted to some type of cyber promotion in order to increase market reach. Though the positive outcome associated with article marketing is usually undeniable, challenges are usually faced when trying to get the most out of invested capital. There is a need to measure Return On Investment, or ROI, in order to accurately measure the effectiveness of the marketing drive. Data driven customer feedback can be a great way to assess the impact that the promotional activities are effecting.

The first step to take in assessing market reach is to isolate the problem. Prior to engaging a content marketing campaign, there is need to find out what exactly the goals of the program will be. What is the objective of the firm? Is it to rekindle the loyalty of longtime customers or to target prospective clients? By accurately defining the target market, it will be much easier to perform a variance analysis, by which ROI can be calculated.

The second aspect to look at is data assessment. The findings that a content marketer has to his disposal can take a number of forms. It may be primary, for instance information about previous customers or purchases. It may also be secondary in nature based on statistical aspects such as demography and income figures. A thorough data analysis process will ensure that the right article marketing methods are used to reach the intended audience. By so doing, the marketer can exclude extrinsic factors that may skew ROI results.

Having laid the groundwork for your article campaign, it is only logical that a monitoring and testing exercise follows. Web analytics for instance can provide a great insight into web visitors, website clicks and post reach. This area is still quite contested as it reveals a gross measure of site traffic and may not single out unique visits, though. Nonetheless, a low customer turnout after launch can never be a good thing whichever way you look at it.

That said, the steps outlined put together will paint a clear picture of how well your article marketing campaign is doing and the effectiveness of your efforts per unit dollar spent.