Monthly Archives: September 2016

Article marketing in social media – one more way to promote your offer

When we mention article marketing, some of the people think, that we mean writing a plain text for SEO, in order to get your websites ranked higher. Actually, it’s only one side of the process of content creation. On the other side, we have a bunch of social media platforms, full of those, who will read your content, share it, rate and comment. So, what are you waiting for? Start posting and get your visitors!

The most experienced SEO and SMO specialists combine both search engines and social media, in order to get the explosive effect. You can drive your traffic either from search queries or from someone’s facebook feed easily, converting it the way you like. But the approaches to each of these ways of driving traffic vary.

Search engines pay attention either to keywords or to the behaviour of the user, who visits your website. On the other hand, social media can help only to the content, which is the most interesting/shocking/viral. It creates a little bit different requirements for your blog journalists.

Nevertheless, you can successfully combine each of these methods. Just define the goals, set the ways you will reach them and create the content, which meets all of the rules. Be viral for social and be well-optimized for search engines. In both of these cases, your project will be loaded with traffic, either as your ads account will get filled with cash. Good luck!

Building email lists with your site

Today email is not used as often, as it was several years ago. At the same time, this way of communication is still actual, for sending some invitations, pitches, business offers and so on. We are sure, that even in several years this way of communication will be remaining the same. So, why don’t you use your website for collecting your users’ emails? This approach can be perfectly used together with the article marketing, which we are discussing in this blog.

The core principle of building lists is in searching the way to contact people, who have already reached you once. They are the  visitors of your website, and they may be interested in getting some other services from you as well. Your main task is to get this approval from them, to make them fill the form with their email and to get into your ‘subscribers’ list. Several strategies may be used for this.

First of all, some website owners may choose a pop-up window with some attractive offer for those, who read the article or just surf the website. However, such a window’s alternative may be a simple offer in the text, promising an attractive reward for submitting an email. It depends on the offer and the type of a project, which of these two alternatives works the best. The best way to discover this, according to different SEO specialists, is testing. Test, how to get more subscribers, and you’ll define the most effective way as a result.