Monthly Archives: October 2016

How to make your articles bring you more traffic?

It may be a surprising fact for you, but any article that you have already posted on your website may bring you some more traffic. The way you can achieve it is simple: publish it to some more popular resources, which are created for submitting a content. We are talking about the articles submission directories at the moment.

There are many such kinds of directories on the web. Their main aim is delivering a content to the end user. Millions of articles, concerning different topics are published on such websites. Everyone can submit his article there, wait for the moderation and get a backlink from the trusted website. But what is the main purpose of such a publishing? Let’s find out more about that.

There are various strategies, used for promoting a website. You can simply publish an article at your project. Or you can use someone else’s platform, submitting your content there. Or, let’s say, you can exchange the content with some other website, getting the backlinks as well. One of the options, for sure, is using the article directories.

It’s simple and may be effective if you do everything right. All you need is writing an article and posting it there, inserting the link to your blog or website. Then you should wait for approval and check if the article was posted. You get two benefits from this strategy: a traffic from a popular article directory and a backlink from a trusted website at the same time. Repeating this strategy gives you more traffic and more Google trust as well.

Why links are good for your articles?

The majority of the website owners used to think that links from their website to some other projects are not so good for their SEO ranking. Really, the outcoming links, as a rule, may lower your SEO parameters, if they lead to some other, irrelevant resources. You should also avoid turning your website into a trash box of links.

However, it’s not correctly to say that all of the links are bad. Linking is a normal thing in SEO, and Google understands that. There won’t be any sanctions from its side if you simply put some helpful links for your visitors. That’s why we would like to advise you to use this strategy. At the very same time, you should use links in your articles wisely.

The first thing you should remember is the relevance of the website, which you create a link for. It should be a relevant resource with a really helpful info for your visitors. No doorways, link directories and so on. Only the ‘white’, good projects which can help your visitors to learn more about some question.

The positioning of the link is important as well. You should better avoid putting links in the sidebar or footer. It is good for placing the links to your partners or for making credits. The most ‘organic’ links are placed in the article itself. They should be surrounded by the text, so it will be the real sign of a natural, but not a sponsored link.

Why does a length of the article matter?

While doing the article marketing, you should watch for several parameters. With no doubt, any article should be interesting and informative enough, in order to attract your visitor and make it stay on your website. For achieving success in this approach, you should pick the right topic, make a good research and provide your reader with some really useful stuff.

At the very same time, while writing the articles, you should watch the amount of content you provide. It has some important meaning as well. Let’s discuss the issue of the length of your articles in this post.

So, the question ‘how long should be the article for SEO?’ is a quite popular one. It is asked by the majority of the websites owners, who promote their projects. We can call this question a reasonable one. From the one side, writing the long article is not effective. The more content you buy – the more expensive it is: 1000-words article will cost less than 3000-words one. It’s obvious. Another disadvantage of writing the long articles is the amount of time, spent by the visitor to read it. Some people may leave the website, concerning this article to be too long for them.

From the other point of view, small articles may contain a too low amount of information, being useless. That’s why you shouldn’t pick this strategy either.

The best way for any owner of the website is choosing the ‘golden middle‘. It means that writing the articles that would be 300-700 words long is the approach. It is neither too long nor too short.

Blogging is your regular duty

As the bloggers say, the most difficult part for the people, who just start running their own blog, is regularity. A regular posting the articles to your website is really difficult. We tried to realise, why is that happening in such way.

Many people, who launch their project, start thinking, that they are going to start getting their first revenue soon. For example, they register a domain name, setup a WordPress and write 3-5 posts on the topic they’ve chosen. After that they wait for the first visitors, who, naturally, don’t come. These webmasters start thinking, that something goes wrong with their business and that they need thinking more about other projects. As a result, a blog leaves useless. However, everything may be changed, if these people show their patience.

Professional bloggers say, that writing post a day is a key to your success in a writing business. It’s neither difficult, nor small. One post per day is easy to be achieved even if you have a regular job. At the same time, 1 post per day results in 30 posts in a month and 365 posts in a year, which is not so bad.

That’s why the strategy for gaining success in blogging is pretty simple – it’s a patience. Stay patient and do your job. Write an article each day and post it to your website. Stay focused on this project and forget about the earnings – your blogging duty comes first, than it goes to the money. And you’ll see them coming indeed.

Writing for humans, not for the search engines

There is one commong mistake, made by many bloggers. It relates to writing the content on your website, choosing the writing style and the topics. I’m talking about making a choice – whether you write for humans or for the search engines.

In the first case, you choose something really interesting, not just trendy. And the style of a writing differs as well – you use more interesting, informative and easy-reading language for communicating with your reader. However, this approach may be used by some large news websites or some popular resources with their own community of visitors.

Another case is related to a smaller (or even to some new blogs), which need to get promoted through the search engines for getting more visitors. The authors, who run these websites, don’t think of people, reading their articles. They use more ‘catchy’ headings, more SEO-optimized texts with insertedd keywords, which result in a higher ranking in the SERP (though, these webmasters think so). It’s not always like that.

Many people, who are dealing with different online-projects, say, that the ‘human-oriented’ articles are better, than the ‘optimised’ ones. And there are several reasons for this.

First of all, such kind of content gets your readers more engaged with your content. People, who read your blog, will be more interested in your website. Second – the behavioral factor. It plays a great role, because the search engines track the way your visitors behave. It also influences your positions. Third – the social networks. People can share an interesting content only, but not some SEO-optimized set of posts.