Monthly Archives: December 2016

How to get articles for your website?

The question ‘How to get unique and relevant articles’ for your project seems obvious at the very first glance. You should just sit with your laptop and write them, using your keywords base.

However, not every owner of the website has enough time and skills to provide enough content. That’s why we offer you look through this article and get some ideas about this.

1.Ask your marketers

If you run a small business company that sells something, you probably have some guys who promote your Facebook page, find your customers and offers your services to them. If you pay those guys for marketing, you could probably try to ask them about writing some articles in a month. It won’t be difficult for them, but it’s still really helpful for your project.

2.Ask your customers

Your clients is a second interesting source of the content you need. For example, you could ask them to provide a review of your product, or probably to tell anything about your company and your service. There are different ways to make other people become interested in your offer. So, think about it.

3.Hire a writer

If none of the described ways fits your business model, the only solution that may be used by you is hiring a copywriter.

For doing this you should open a project at some special service (like Upwork or Freelancer) and offer some price per article or per 100 words of the content you need.

A hired person is much better to work with. You can specify your task or change it, you need.


Is guest blogging still effective?

Such a tool of the content marketing, as guest blogging, has been known for several years already. Many bloggers exchange with posts, writing to each other’s projects. However, the same strategies are being used even today. Does it mean that guest blogging still works? And can we use it for promoting our business?

Well, several things should be clarified. The first one is the quality of the blog we are going to post our article to. If it’s a really old and trustworthy project with many subscribers and followers, you will definitely benefit from exchanging with blog posts with it. From the other point of view, it’s not that easy to find such a project that would be ready to work with you (especially if your own blog is new).

The obvious thing you shouldn’t do is posting to spammy, projects with lots of external links and without a useful and interesting content.

The second thing that should be clarified is the outcomes that you expect. Do you want to get good SEO rankings for your blog after the guest posting? Or maybe you’d like to simply have more traffic from the guest blog? Or should you combine your strategies for both of the aims?

Analyse the blog that you would like to work with and you’ll see on your own, how can it influence your rankings and what is the amount of traffic you can count on from it. Also, pay attention to other guest posts on that blog and analyse their quality.


Guidelines may produce a huge amount of traffic for your website

Do you know This project is one of the most popular in the world, working in the niche of guidelines (so-called ‘How to’ articles). Of course, it’s far not the only example of a successful project which deals with tutorials and guidelines. Thousands of smaller websites are popular and highly demanded as well. The niche itself is aimed at connecting more users with really useful projects.

Why people need websites with guidelines?

The need for guidelines is permanent. Everyone faces new problems in different niches: you lost your Apple ID pass and you’d like to recover it; you installed some malware programme that shows you some annoying ads; your car was broken and you’d like to detect the issue. The examples may be countless, but all of them lead to searching for some information. That’s where a person in trouble needs a good and informative ‘how to’ project. That’s where you may offer your website.

What should I start writing about?

Guidelines are great, but this niche is extremely competitive. Tonnes of websites like exist; their contributors generate hundreds of articles, related to different problems. That’s why starting writing: “How to install Windows 7” or “How to start a blog” is a stupid solution – your website won’t have any chances to beat the competition. Instead, you should focus on some narrow niche, dealing with specific questions.

That’s why doing an article marketing in ‘guidelines’ niche should be started with a good research. Find a niche then find a range of problems that were not described on the other websites yet. And launch your project with hundreds of posts, describing the solution.

Tips on how to make your content marketing strategy effective?

Content marketing, just like any other way of promoting your projects, may be both an effective and harmful for your business. The difference is made by the way you use it. So, in this article, we are going to give you some tips on how to make your content marketing strategy effective.

Choose several most effective ways of promotion

Many content marketers focus on 1-2 ways of generating traffic and improve themselves in this narrow niche. This approach is effective and it can be used by you as well, but you shouldn’t get rid of the other channels. You should know that any guest blog, just like any blog network may bring some visitors to your website. That’s why you can use it as well.

Optimize your content

Optimization is a key to success in your content marketing strategy. It includes various factors, like the size of your articles, their formatting and visual representation. Find the most attractive form of your posts for the readers and use it while writing your content.

Pay attention to both quantity and quality

Obviously, your content should be of the high quality of being attractive for your customers (readers). But you shouldn’t forget quantity at the same time. Posting an article per month isn’t effective – you should develop a marketing plan, like posting 5 articles/day for the first month; 3 articles – for the second, etc.

The effectivity of any content marketing strategy also depends on your persistence. It may seem quite long, but the results will come soon. Don’t give up and invest your resources in the projects – and the profits will come!