Guest blogging: the new trend in a blogging society

Actually, the guest blogging as a trend is so new at all. It was used for several years already, so many people have tried this form of promotion. And the results of those tests can’t be called ‘good’ or ‘bad’ definitely. They vary, due to the different conditions of these experiments.

But the first thing we should mention is a very term of ‘guest blogging’. What is that?

GB is a form of cooperation between the blog owners, when two or more bloggers contribute their posts to each other, exchanging with the links in these articles. This is a great tool for blog promoting if used wisely.

The benefits from guest blogging are obvious. Firstly, a blog owner can access a new audience, contributing his article to a new group of people, who follow another blog. Secondly, it’s a chance to get new backlinks and increase your Google rankings at the very same time. Besides, post exchanges are free and lead to the increasing of the amount of content on your blog. Looks like GB is a perfect way to grow your audience with minimum efforts. But it’s not so easy, actually.

There are some threats for your project if you do too much guest blogging as well. If you choose some spammy blog with the bad reputation and low SE-rankings, it will be harmful to your website to make an exchange with its owner. So, you should carefully pick the blog you would like to contribute to.

Leave a Reply