Category Archives: Article Marketing Secrets

Using Article Directories For Marketing

The internet is one of the cheapest and most widely used forms of marketing today, and every day there more and more people taking advantage of this. Although there are many ways to go about this, one way that is highly effective is using Article Directories, which are website that allow people to their articles for free. Many businesses use article directories to inform readers about their company’s product or services and then link it back to their business’s website. Although there are hundreds of article directory websites, a well-written article that is Search Engine Optimized can easily increase traffic to the intended website. There are some things to consider when using article directories and here are a couple tips that can help you make the right decision.

Is It In The Budget

Making sure that your article has the intended marketing affect, you need make sure that the article is well-written by SEO writers who have done some research on what keywords would bring the most traffic. You will want to make sure that an investment in an SEO writer will bring the intended visits.

Find The Right Article Directory

Since there are hundreds of article directories available, finding one that meets the needs of your company is important. You will want to make sure that the directory has an author or research box and has a space for you to fill in information about your business, such as company, website, job title and maybe even a short biography.

How to get articles for your website?

The question ‘How to get unique and relevant articles’ for your project seems obvious at the very first glance. You should just sit with your laptop and write them, using your keywords base.

However, not every owner of the website has enough time and skills to provide enough content. That’s why we offer you look through this article and get some ideas about this.

1.Ask your marketers

If you run a small business company that sells something, you probably have some guys who promote your Facebook page, find your customers and offers your services to them. If you pay those guys for marketing, you could probably try to ask them about writing some articles in a month. It won’t be difficult for them, but it’s still really helpful for your project.

2.Ask your customers

Your clients is a second interesting source of the content you need. For example, you could ask them to provide a review of your product, or probably to tell anything about your company and your service. There are different ways to make other people become interested in your offer. So, think about it.

3.Hire a writer

If none of the described ways fits your business model, the only solution that may be used by you is hiring a copywriter.

For doing this you should open a project at some special service (like Upwork or Freelancer) and offer some price per article or per 100 words of the content you need.

A hired person is much better to work with. You can specify your task or change it, you need.

 

Keyword density tips for your website

It’s a widely known fact that Google, as well as any other search engine, uses keywords to rank the websites and drive traffic to them. People, making search queries, type in the keyword phrase they are interested in. After this, they see the results page and choose the website they prefer to visit. For sure, the higher your website is, the more visitors it is going to get.

SEO specialists always use keywords, in order to promote the website and get more traffic. They pick the less competitive phrases, write or buy some optimized articles for these keywords and publish them, using their website. In such a way an SE-optimized content appears.

But the density of the keywords you use is an important factor. It’s not allowed to publish a column of keywords on your website, in order to get traffic, seeking these words. Doing this, you will get banned by all of the search engines. This strategy was used by the creators of doorways. The density of the keywords should be picked wisely so that your website won’t be spammed with the SEO-phrases.

According to various SEO-experiments, made by different specialists and bloggers in this field, the optimal density equals 2-3%. It’s a ‘natural’ amount of keywords in the text. If it has more, it may be a sign that the text is spammed with the KWs; and if the density is lower, it may be not enough optimized for promoting it with this phrase.

New ideas to write about

If you run a website, especially – several ones, – you may face a problem, which may be called ‘the lack of ideas’. It’s a pretty common problem for creative people, like photographers, designers, writers and so on – for those, who create something, being inspired. If you run your blog, related to some certain topic, you may face this problem as well – at one moment you will have nothing to write about. That’s when our today’s article will help you.

In this post, we’d like to describe a simple technique, which allows finding some interesting ideas to write about. It’s quite a productive way to generate them, because you can repeat the process as many times as you wish, wasting not so much time for this. So, here is the technique itself.

Psychologists recommend you to choose some quiet place and get calmed. In this situation, your inspiration starts working the best. After that, you should start thinking about the general topic of your project and its niche. You have to answer several questions, which will bring you the ideas you need. For example: “what makes this niche so attractive to you?” or “why is this niche better than the others?” More questions: “what tools are used in this niche?” and “Who is the most successful in your niche?”. The number of questions is not limited – you can continue creating and asking them.

As a result, you get several answers (which should be written on a sheet). Using them, you can finally generate new ideas. Write about the most successful people, about their success and failures. Express your attitude. Make a research, and so on. Good luck!!

 

What Is Content Syndication – Part Two

Selecting Syndication Partners

Basic content syndication in the form of RSS feeds has been around for a while. RSS made it easy for individuals and websites to grab your content in an automated fashion. With the rise of social networks and sharing, RSS usage has slipped, though I will still consider it table stakes in the content syndication game.

Beyond RSS, however, a plethora of new syndication options has emerged both paid and non-paid.

Paid Content Syndication Players

Flush with Venture Capital money and popping up (and occasionally down) on tons of publisher sites, paid syndication engines typically charge the advertiser or content promoter per click and then share revenue with the publisher if they are large enough.

Costs are low, starting for some vendors at around $.10 per click and going up to $.30 or more. Here are the two biggies:

  • Outbrain: Outbrain describes itself as a content recommendation system, providing links to related content on major publication sites including Time, CNN, and the Washington Post. Outbrain has a self-service interface with costs set on a per-click bid model. It’s easy for a little guy to set up, but it works for big guys too.
  • Taboola: Similar to Outbrain, Taboola powers recommended content links on major publication sites. Unlike Outbrain, Taboola requires each link to have an associated thumbnail image. This may or may not take more work, but it also may help to boost clicks to your content. Taboola’s engine can also be used to promote internal related content.