Category Archives: Article Marketing Advice

Why links are good for your articles?

The majority of the website owners used to think that links from their website to some other projects are not so good for their SEO ranking. Really, the outcoming links, as a rule, may lower your SEO parameters, if they lead to some other, irrelevant resources. You should also avoid turning your website into a trash box of links.

However, it’s not correctly to say that all of the links are bad. Linking is a normal thing in SEO, and Google understands that. There won’t be any sanctions from its side if you simply put some helpful links for your visitors. That’s why we would like to advise you to use this strategy. At the very same time, you should use links in your articles wisely.

The first thing you should remember is the relevance of the website, which you create a link for. It should be a relevant resource with a really helpful info for your visitors. No doorways, link directories and so on. Only the ‘white’, good projects which can help your visitors to learn more about some question.

The positioning of the link is important as well. You should better avoid putting links in the sidebar or footer. It is good for placing the links to your partners or for making credits. The most ‘organic’ links are placed in the article itself. They should be surrounded by the text, so it will be the real sign of a natural, but not a sponsored link.

Writing for humans, not for the search engines

There is one commong mistake, made by many bloggers. It relates to writing the content on your website, choosing the writing style and the topics. I’m talking about making a choice – whether you write for humans or for the search engines.

In the first case, you choose something really interesting, not just trendy. And the style of a writing differs as well – you use more interesting, informative and easy-reading language for communicating with your reader. However, this approach may be used by some large news websites or some popular resources with their own community of visitors.

Another case is related to a smaller (or even to some new blogs), which need to get promoted through the search engines for getting more visitors. The authors, who run these websites, don’t think of people, reading their articles. They use more ‘catchy’ headings, more SEO-optimized texts with insertedd keywords, which result in a higher ranking in the SERP (though, these webmasters think so). It’s not always like that.

Many people, who are dealing with different online-projects, say, that the ‘human-oriented’ articles are better, than the ‘optimised’ ones. And there are several reasons for this.

First of all, such kind of content gets your readers more engaged with your content. People, who read your blog, will be more interested in your website. Second – the behavioral factor. It plays a great role, because the search engines track the way your visitors behave. It also influences your positions. Third – the social networks. People can share an interesting content only, but not some SEO-optimized set of posts.

How to write an autoresponse email?

Using autoresponse email services or software is a good way to connect with your customers directly. However, it’s something like a ‘cold mailing’. The only difference is that these people have already made a purchase of your product or subscribed your mailing list – depends on the source of your mailing list. However, it doesn’t mean, that they’ll be glad to receive a mail from you. So, how to write an autoresponse email?

1.Be polite as much as possible

If you write to your potential customers, you must be polite as much, as possible. Thank them for subscribing your list. Thank them for reading this mail, for wasting their time. Write them, that you are glad to receive any question from them.

2.Let them unsubscribe

Let your readers to leave your subscription. It’s a ‘must-have’ thing – the simple, but effective button or link with ‘Unsubscribe’ text. A person, who you mail to, has to have a right for unsubscribing from your mails.

3.Personalize

Everyone loves receiving something personal. Call your reader by name, try to make your mails personal – it will definitely bring the attention of your customers to your company.

4.Offer something valuable

Don’t try to simply sell something. Try to bring value to your subscriber. Share something you have, in order to get more loyal customers in the future. Give some useful tips to your reader, make him interested in your field.

And don’t forget to run various experiments. Testing allows you to find the best solution ever.

How to write an amazingly popular article?

Writing articles is fun for many people, who love blogging, social communication and so on. However, according to some statistics, available online, every day almost 2 million blog posts are published all over the world. It’s a huge amount of content, which fills the web rapidly. So that, if you start your blog with a hope, that you’ll drive some new visitors to it, you are, probably, wrong. The chances, that your posts will just get lost in this lavine of posts and notes, are high. So you should use some special strategies, in order to promote things you write. In this article, we’d like to advise you such an approach to marketing.

There is a good technique, which allows you to define, which type of content you should write next. It’s based on the reverse analysis of your competitors. The idea of this strategy is extremely simple, but the results, it can bring, are amazing.

You should start analyzing the content your competitors write. The special attention should be paid to the top-ranked posts, which became viral. This type of content has already proven its popularity among the users, so your chances for ‘repeating’ this success are pretty high.

You should take someone’s content, which has already been popular and improve it. By improving we mean adding something ‘delicious’, that will be liked by your reader. This is just stealing of the idea, which will be improved by you. After this promote your articles among people, who like this kind of content. Social networks, forums and blogging platforms may seem to be the ideal places for this.

Using article directories for promoting your site

Today there are thousands of various article directories on the web. Most of them are free, allowing you to post any amount of the content you want. So that it means, you can add different kinds of content, including articles about your business. Why do you need it and what can it be used for? Read about that in this article.

There can be different reasons for posting your content on the other websites. For example, increasing of visitors from popular platforms, like Medium or Quora, can be one of them. However, in order to bring some users to your website, your articles should be really interesting and informative. People should be interested in a topic, you are writing about, or they won’t even glance at your article. However, the popularity of your account on the particular service, you are working with, plays a huge role in this case. You can post extremely interesting content, which won’t be notice by any user. As a result, you will get no visitors at all.

Another benefit, which can be brought by submitting your articles to the directories, is the citation rank. The more hyperlinks are left in your articles, the higher citation index your website gets. As a result, search engines use this parameter in order to rank your website in their SERP.

Sometimes article directories can be extremely cheap and effective tool. All you need is lots of content – it can be ordered from copywriters. This strategy will result in higher positions for your website and the bigger amount of visits as well.