Category Archives: Article Marketing Tips

Using Article Directories For Marketing

The internet is one of the cheapest and most widely used forms of marketing today, and every day there more and more people taking advantage of this. Although there are many ways to go about this, one way that is highly effective is using Article Directories, which are website that allow people to their articles for free. Many businesses use article directories to inform readers about their company’s product or services and then link it back to their business’s website. Although there are hundreds of article directory websites, a well-written article that is Search Engine Optimized can easily increase traffic to the intended website. There are some things to consider when using article directories and here are a couple tips that can help you make the right decision.

Is It In The Budget

Making sure that your article has the intended marketing affect, you need make sure that the article is well-written by SEO writers who have done some research on what keywords would bring the most traffic. You will want to make sure that an investment in an SEO writer will bring the intended visits.

Find The Right Article Directory

Since there are hundreds of article directories available, finding one that meets the needs of your company is important. You will want to make sure that the directory has an author or research box and has a space for you to fill in information about your business, such as company, website, job title and maybe even a short biography.

Is guest blogging still effective?

Such a tool of the content marketing, as guest blogging, has been known for several years already. Many bloggers exchange with posts, writing to each other’s projects. However, the same strategies are being used even today. Does it mean that guest blogging still works? And can we use it for promoting our business?

Well, several things should be clarified. The first one is the quality of the blog we are going to post our article to. If it’s a really old and trustworthy project with many subscribers and followers, you will definitely benefit from exchanging with blog posts with it. From the other point of view, it’s not that easy to find such a project that would be ready to work with you (especially if your own blog is new).

The obvious thing you shouldn’t do is posting to spammy, projects with lots of external links and without a useful and interesting content.

The second thing that should be clarified is the outcomes that you expect. Do you want to get good SEO rankings for your blog after the guest posting? Or maybe you’d like to simply have more traffic from the guest blog? Or should you combine your strategies for both of the aims?

Analyse the blog that you would like to work with and you’ll see on your own, how can it influence your rankings and what is the amount of traffic you can count on from it. Also, pay attention to other guest posts on that blog and analyse their quality.

 

Guidelines may produce a huge amount of traffic for your website

Do you know eHow.com? This project is one of the most popular in the world, working in the niche of guidelines (so-called ‘How to’ articles). Of course, it’s far not the only example of a successful project which deals with tutorials and guidelines. Thousands of smaller websites are popular and highly demanded as well. The niche itself is aimed at connecting more users with really useful projects.

Why people need websites with guidelines?

The need for guidelines is permanent. Everyone faces new problems in different niches: you lost your Apple ID pass and you’d like to recover it; you installed some malware programme that shows you some annoying ads; your car was broken and you’d like to detect the issue. The examples may be countless, but all of them lead to searching for some information. That’s where a person in trouble needs a good and informative ‘how to’ project. That’s where you may offer your website.

What should I start writing about?

Guidelines are great, but this niche is extremely competitive. Tonnes of websites like eHow.com exist; their contributors generate hundreds of articles, related to different problems. That’s why starting writing: “How to install Windows 7” or “How to start a blog” is a stupid solution – your website won’t have any chances to beat the competition. Instead, you should focus on some narrow niche, dealing with specific questions.

That’s why doing an article marketing in ‘guidelines’ niche should be started with a good research. Find a niche then find a range of problems that were not described on the other websites yet. And launch your project with hundreds of posts, describing the solution.

Tips on how to make your content marketing strategy effective?

Content marketing, just like any other way of promoting your projects, may be both an effective and harmful for your business. The difference is made by the way you use it. So, in this article, we are going to give you some tips on how to make your content marketing strategy effective.

Choose several most effective ways of promotion

Many content marketers focus on 1-2 ways of generating traffic and improve themselves in this narrow niche. This approach is effective and it can be used by you as well, but you shouldn’t get rid of the other channels. You should know that any guest blog, just like any blog network may bring some visitors to your website. That’s why you can use it as well.

Optimize your content

Optimization is a key to success in your content marketing strategy. It includes various factors, like the size of your articles, their formatting and visual representation. Find the most attractive form of your posts for the readers and use it while writing your content.

Pay attention to both quantity and quality

Obviously, your content should be of the high quality of being attractive for your customers (readers). But you shouldn’t forget quantity at the same time. Posting an article per month isn’t effective – you should develop a marketing plan, like posting 5 articles/day for the first month; 3 articles – for the second, etc.

The effectivity of any content marketing strategy also depends on your persistence. It may seem quite long, but the results will come soon. Don’t give up and invest your resources in the projects – and the profits will come!

Why does a length of the article matter?

While doing the article marketing, you should watch for several parameters. With no doubt, any article should be interesting and informative enough, in order to attract your visitor and make it stay on your website. For achieving success in this approach, you should pick the right topic, make a good research and provide your reader with some really useful stuff.

At the very same time, while writing the articles, you should watch the amount of content you provide. It has some important meaning as well. Let’s discuss the issue of the length of your articles in this post.

So, the question ‘how long should be the article for SEO?’ is a quite popular one. It is asked by the majority of the websites owners, who promote their projects. We can call this question a reasonable one. From the one side, writing the long article is not effective. The more content you buy – the more expensive it is: 1000-words article will cost less than 3000-words one. It’s obvious. Another disadvantage of writing the long articles is the amount of time, spent by the visitor to read it. Some people may leave the website, concerning this article to be too long for them.

From the other point of view, small articles may contain a too low amount of information, being useless. That’s why you shouldn’t pick this strategy either.

The best way for any owner of the website is choosing the ‘golden middle‘. It means that writing the articles that would be 300-700 words long is the approach. It is neither too long nor too short.