Category Archives: Article Marketing Tips

Blogging is your regular duty

As the bloggers say, the most difficult part for the people, who just start running their own blog, is regularity. A regular posting the articles to your website is really difficult. We tried to realise, why is that happening in such way.

Many people, who launch their project, start thinking, that they are going to start getting their first revenue soon. For example, they register a domain name, setup a WordPress and write 3-5 posts on the topic they’ve chosen. After that they wait for the first visitors, who, naturally, don’t come. These webmasters start thinking, that something goes wrong with their business and that they need thinking more about other projects. As a result, a blog leaves useless. However, everything may be changed, if these people show their patience.

Professional bloggers say, that writing post a day is a key to your success in a writing business. It’s neither difficult, nor small. One post per day is easy to be achieved even if you have a regular job. At the same time, 1 post per day results in 30 posts in a month and 365 posts in a year, which is not so bad.

That’s why the strategy for gaining success in blogging is pretty simple – it’s a patience. Stay patient and do your job. Write an article each day and post it to your website. Stay focused on this project and forget about the earnings – your blogging duty comes first, than it goes to the money. And you’ll see them coming indeed.

Article marketing in social media – one more way to promote your offer

When we mention article marketing, some of the people think, that we mean writing a plain text for SEO, in order to get your websites ranked higher. Actually, it’s only one side of the process of content creation. On the other side, we have a bunch of social media platforms, full of those, who will read your content, share it, rate and comment. So, what are you waiting for? Start posting and get your visitors!

The most experienced SEO and SMO specialists combine both search engines and social media, in order to get the explosive effect. You can drive your traffic either from search queries or from someone’s facebook feed easily, converting it the way you like. But the approaches to each of these ways of driving traffic vary.

Search engines pay attention either to keywords or to the behaviour of the user, who visits your website. On the other hand, social media can help only to the content, which is the most interesting/shocking/viral. It creates a little bit different requirements for your blog journalists.

Nevertheless, you can successfully combine each of these methods. Just define the goals, set the ways you will reach them and create the content, which meets all of the rules. Be viral for social and be well-optimized for search engines. In both of these cases, your project will be loaded with traffic, either as your ads account will get filled with cash. Good luck!

Building email lists with your site

Today email is not used as often, as it was several years ago. At the same time, this way of communication is still actual, for sending some invitations, pitches, business offers and so on. We are sure, that even in several years this way of communication will be remaining the same. So, why don’t you use your website for collecting your users’ emails? This approach can be perfectly used together with the article marketing, which we are discussing in this blog.

The core principle of building lists is in searching the way to contact people, who have already reached you once. They are the  visitors of your website, and they may be interested in getting some other services from you as well. Your main task is to get this approval from them, to make them fill the form with their email and to get into your ‘subscribers’ list. Several strategies may be used for this.

First of all, some website owners may choose a pop-up window with some attractive offer for those, who read the article or just surf the website. However, such a window’s alternative may be a simple offer in the text, promising an attractive reward for submitting an email. It depends on the offer and the type of a project, which of these two alternatives works the best. The best way to discover this, according to different SEO specialists, is testing. Test, how to get more subscribers, and you’ll define the most effective way as a result.

Link building for your website

Every website owner knows, that the best results in his SEO strategy may be achieved only with the help of combining of several strategies. We mean both so-called ‘internal’ and ‘external’ search engine optimization. In this article, we’d like to talk about the external SEO, or the link-building strategy, which may be successfully used with the article marketing.

The whole process of link building may be developed in different ways. They include either whitehat (links, integrated into articles) or blackhat methods (using cracked websites, doorways, spam etc). It’s not a surprise, that the second group may bring some faster results, but their actual effect may last much less. On the other hand, white link building may guarantee you a long time of high positioning in Google and others SEs. That’s why we’d advise you to choose this way.

Whitehat SEO includes link building strategies, which relate to articles writing and their further submission to various directories and blog platforms (depending on the type of the content you create). So, as you can see, this approach is rather costly, though it gives some great results in the end. More information about article directories may be found in some of our previous articles.

Link building with articles is also a great way to drive some more direct organic traffic to your project. Let’s say, if you post your articles to some highly ranked platform, they will definitely take some of the first positions in Google – and the readers will follow your links, in order to get more information. It’s a secondary benefit, which costs nothing to you in the result.

How to increase the conversion rate with your article?

Any article, if you are running some commercial website, can be a great conversion tool, that will generate the decent amount of money for you. Here are some tips on how to write an article, that will increase the conversion rate of your sales.

1.Headline

Headline is everything – it attracts the attention of a user. In order to get some successful conversions, you should think well about the title of your article (which will be its heading as well). Use “Top 10…”, “The Secret of…”, “The best ways to…” and so on. People love such headings.

2.Button

You should include a big, shiny button into your article, which leads the visitor where you need to. If you sell some stuff, it should be a “Buy” button. If you need some new users – it will be “Sign Up”, etc.

3.Pictures

Images of the product you sell and the happy customers, who already own it, are necessary. They must be good-looking and attractive as well, in order to get more sales and leads.

4.Fonts

You should get some nice fonts for writing your pitch text. Fonts must be great, in order to make a good impression on your reader.

5.Limitations

People love buying things, that are limited in any way. For example, running a special discount, that will end up tomorrow; or giving away the last two products or any other similar technique is a great way to sell anything.