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Tips on how to make your content marketing strategy effective?

Content marketing, just like any other way of promoting your projects, may be both an effective and harmful for your business. The difference is made by the way you use it. So, in this article, we are going to give you some tips on how to make your content marketing strategy effective.

Choose several most effective ways of promotion

Many content marketers focus on 1-2 ways of generating traffic and improve themselves in this narrow niche. This approach is effective and it can be used by you as well, but you shouldn’t get rid of the other channels. You should know that any guest blog, just like any blog network may bring some visitors to your website. That’s why you can use it as well.

Optimize your content

Optimization is a key to success in your content marketing strategy. It includes various factors, like the size of your articles, their formatting and visual representation. Find the most attractive form of your posts for the readers and use it while writing your content.

Pay attention to both quantity and quality

Obviously, your content should be of the high quality of being attractive for your customers (readers). But you shouldn’t forget quantity at the same time. Posting an article per month isn’t effective – you should develop a marketing plan, like posting 5 articles/day for the first month; 3 articles – for the second, etc.

The effectivity of any content marketing strategy also depends on your persistence. It may seem quite long, but the results will come soon. Don’t give up and invest your resources in the projects – and the profits will come!

How to develop an article marketing strategy for your project?

In order to make your project successful, you should plan your marketing strategy first. It allows raising your project’s popularity and earnings, driving your business to the next level. In this article, we’d like to give you some simple tips, related to building your marketing strategy of the project.

1.Start with your USP.

USP is for ‘unique selling proposition’. To tell the story short, it’s your product or service and their strong sides. You should know, why do you sell it and why should anyone buy it.

2.Describe your market.

After learning more about your product, you should search more information about your market – your customers. Who are these people? How can you find them? What is the way you can reach them?

3.Connect product and market.

When you see the benefits of your product and the information, concerning your customers, you should connect them. Set the ways your product or service can be sold – and you get the scheme of your whole business.

4.Think more of the tools.

Now you see the real methods you can reach your audience. Now it improving these methods. Think of the tools you can deliver your content to the end user. Find a way they are able to read it. And focus your attention on this marketing channel.

There are three real things you should think of the most. They are:

  • the uniqueness of your product;
  • the preferences of your customer;
  • the budget of your project marketing.

Guest blogging: the new trend in a blogging society

Actually, the guest blogging as a trend is so new at all. It was used for several years already, so many people have tried this form of promotion. And the results of those tests can’t be called ‘good’ or ‘bad’ definitely. They vary, due to the different conditions of these experiments.

But the first thing we should mention is a very term of ‘guest blogging’. What is that?

GB is a form of cooperation between the blog owners, when two or more bloggers contribute their posts to each other, exchanging with the links in these articles. This is a great tool for blog promoting if used wisely.

The benefits from guest blogging are obvious. Firstly, a blog owner can access a new audience, contributing his article to a new group of people, who follow another blog. Secondly, it’s a chance to get new backlinks and increase your Google rankings at the very same time. Besides, post exchanges are free and lead to the increasing of the amount of content on your blog. Looks like GB is a perfect way to grow your audience with minimum efforts. But it’s not so easy, actually.

There are some threats for your project if you do too much guest blogging as well. If you choose some spammy blog with the bad reputation and low SE-rankings, it will be harmful to your website to make an exchange with its owner. So, you should carefully pick the blog you would like to contribute to.

Personalization is your key to success

If you ask any marketing specialist about the best way to get traffic to your website, he will definitely answer that it’s a personalized approach to your client. It’s like becoming the best friend to your customer, whose advice matters a lot. But how do the companies use this technique? How do they personalize their offers? Let’s talk about it!

The first thing we should mention is that the times when not personalized, not targeted well, spammy advertising worked, have gone. Today, sending a million of email messages to different, random people, you will hardly get any conversion. Instead, you will spend some hundreds of dollars to organize this process.

However, launching a well-targeted Facebook (or Adwords) campaign with a tiny budget of $5 still may bring you 1-2 conversions (depending on the niche). Looks weird, isn’t it? But there is nothing weird in this fact. Today only the targeted advertising works; that’s why personalized articles are much more effective.

Imagine yourself being a customer. You have two different product descriptions, asking you to buy one single product. But while one text is written not personally, but to the wide audience; another is addressed to you. You understand that it’ focused on solving your problem. Which text will make you buy this product? The answer is obvious.

That’s why marketing specialists are sure: doing personalization is the best approach. Try to define, who is reading your text and modify it in accordance with this.

Keyword density tips for your website

It’s a widely known fact that Google, as well as any other search engine, uses keywords to rank the websites and drive traffic to them. People, making search queries, type in the keyword phrase they are interested in. After this, they see the results page and choose the website they prefer to visit. For sure, the higher your website is, the more visitors it is going to get.

SEO specialists always use keywords, in order to promote the website and get more traffic. They pick the less competitive phrases, write or buy some optimized articles for these keywords and publish them, using their website. In such a way an SE-optimized content appears.

But the density of the keywords you use is an important factor. It’s not allowed to publish a column of keywords on your website, in order to get traffic, seeking these words. Doing this, you will get banned by all of the search engines. This strategy was used by the creators of doorways. The density of the keywords should be picked wisely so that your website won’t be spammed with the SEO-phrases.

According to various SEO-experiments, made by different specialists and bloggers in this field, the optimal density equals 2-3%. It’s a ‘natural’ amount of keywords in the text. If it has more, it may be a sign that the text is spammed with the KWs; and if the density is lower, it may be not enough optimized for promoting it with this phrase.