Tag Archives: article marketing

How to develop an article marketing strategy for your project?

In order to make your project successful, you should plan your marketing strategy first. It allows raising your project’s popularity and earnings, driving your business to the next level. In this article, we’d like to give you some simple tips, related to building your marketing strategy of the project.

1.Start with your USP.

USP is for ‘unique selling proposition’. To tell the story short, it’s your product or service and their strong sides. You should know, why do you sell it and why should anyone buy it.

2.Describe your market.

After learning more about your product, you should search more information about your market – your customers. Who are these people? How can you find them? What is the way you can reach them?

3.Connect product and market.

When you see the benefits of your product and the information, concerning your customers, you should connect them. Set the ways your product or service can be sold – and you get the scheme of your whole business.

4.Think more of the tools.

Now you see the real methods you can reach your audience. Now it improving these methods. Think of the tools you can deliver your content to the end user. Find a way they are able to read it. And focus your attention on this marketing channel.

There are three real things you should think of the most. They are:

  • the uniqueness of your product;
  • the preferences of your customer;
  • the budget of your project marketing.

Quality of the content matters

Many people, who run their websites, saying about the content marketing, don’t actually mean the quality. It’s more likely for them to follow the quantity of the content they produce. For example, sometimes a new website is posting some articles, which are heavily optimized for the search engines and linked with other projects. As a result, these pages have good chances to get into the top of Google SERP, in order to bring some new visitors for its owner. However, is it everything you need for success? Definitely, no. The actual quality of content matters.

When you do SEO, you prefer thinking of the search engines and their algorithms, rather than of the people, who read your articles. As a result, the content, posted on your website, may be boring and meaningless, distracting your users. It will have a negative effect on your whole marketing campaign – the specialists claim. Here is why.

Search engines track not just the number of links and the <H> tags of your content. Another important factor, for example, is a behaviour of the user, who visits your page. If your website visitor is interested in the content you post – he will visit other posts, add some of them into the bookmarks, spend more time on the website you run. On the other hand, if your visitor closes the tab in first 10 seconds – it’s an obvious sign, that your website is not interesting for him. That’s why Google will probably lower your rank.

It’s the issue of content quality. Don’t think, that you can fill the page with keywords and drive the traffic. You can do it once, but in general, the long-term SEO can bring you much more profits, than you think. That’s why good content matters.

 

How to write an amazingly popular article?

Writing articles is fun for many people, who love blogging, social communication and so on. However, according to some statistics, available online, every day almost 2 million blog posts are published all over the world. It’s a huge amount of content, which fills the web rapidly. So that, if you start your blog with a hope, that you’ll drive some new visitors to it, you are, probably, wrong. The chances, that your posts will just get lost in this lavine of posts and notes, are high. So you should use some special strategies, in order to promote things you write. In this article, we’d like to advise you such an approach to marketing.

There is a good technique, which allows you to define, which type of content you should write next. It’s based on the reverse analysis of your competitors. The idea of this strategy is extremely simple, but the results, it can bring, are amazing.

You should start analyzing the content your competitors write. The special attention should be paid to the top-ranked posts, which became viral. This type of content has already proven its popularity among the users, so your chances for ‘repeating’ this success are pretty high.

You should take someone’s content, which has already been popular and improve it. By improving we mean adding something ‘delicious’, that will be liked by your reader. This is just stealing of the idea, which will be improved by you. After this promote your articles among people, who like this kind of content. Social networks, forums and blogging platforms may seem to be the ideal places for this.

The main benefits of article marketing

Talking about the ways to promote any idea, any product or service, we could mention several ways. All of them can bring us to some positive results, but not all of them are really affordable and effective, from the point of view of cost (we mean either money, or some labor resource). Those specialists, who work with article marketing, claim, that it’s the most effective tool for your product. Here is why.

  1. It attracts your user. While and other form of advertisement distracts user, makes him annoying and even angry, – the articles, concerning the benefits of your product, can become attractive and interesting-to be-read. Your customers will visit your article page on their own; they’ll search for your information and they’ll be happy once, they’ll find it.
  2. It brings value for your website. If you post your articles on your resource, the make it more interesting, more successful and more profitable as well. The overall value of the website increases with time.
  3. It’s eternal. The article, published on your website, will always be available for those, who use search in order to find any materials for this topic. It means, that your articles will be able to bring new customers for you in a year or more for free.
  4. It’s organic. Articles look more naturally either for clients or the search engines. You can’t reach same effect with no budget at ill, if you use any other marketing tool.

Articles are widely used for promoting interesting stuff, so that you can use them as well!

How Internet Marketing can Help your Business?

SEO, SEM, PPC

SEO, SEM, PPC

There is a lot of buzz about internet marketing, let’s see what sort of benefits internet marketing can bring to you.  Of course there is a lot of noise about affiliated marketing programs that are crucial to promote your business. The paid affiliated marketing is core of internet marketing strategy; the benefits of internet marketing are immense for businesses.  The bottom line is “if you want community to do business with you, you want them to buy your products or hire your services or join your team; first of all they need to find you. Internet marketing is a broader term it includes:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Optimization (SMO)
  • Video Marketing
  • Email Marketing

Now we will discuss these marketing strategies, how these strategies can help your business to grow.

Search engine marketing is PPC (pay per click) marketing technique that is considered as quick marketing way to promote any kind of business. With proper knowledge and strategy the PPC will certainly give impressive results. PPC is a component of SEM but certainly it is cost effective way to promote your business on search engine. Some best marketing practices online that make sure better results are:

  • Keywords search
  • Ranking your Keywords
  • Improve your keywords continuously

Search engine optimization is the process in which your website will be ranked on the top page of search engine like Yahoo and Google. There are two ways of SEO;

  • On Page SEO
  • Of Page SEO

The on page SEO will focus to make your web page bug free. The on page SEO will help your website to get search engine rank and it is considered as best way to get high search engine ranking positions (SERP).  On page SEO includes;

  • Keyword density
  • SERP
  • Meta tags
  • Meta description
  • Image tagging
  • URL link structure
  • Sitemap

Off page SEO is lengthy but effective way to get traffic to your website. In this method you will do activities off page to promote your website.  The off page seo includes;

  • Article writing
  • Blog posting
  • Directory submission
  • Forum posting
  • Social media promotion
  • Social book marking
  • Link building
  • Cross linking
  • Video sharing
  • Local listing
  • Link Baiting
  • Photo sharing

Don’t follow black hat seo method, it will bring some traffic to your website but it will not last for long time period. Always focus on white hat seo techniques. Good Luck