Maximizing Return On Investment From Article Marketing

Many organizations and individuals alike have resorted to some type of cyber promotion in order to increase market reach. Though the positive outcome associated with article marketing is usually undeniable, challenges are usually faced when trying to get the most out of invested capital. There is a need to measure Return On Investment, or ROI, in order to accurately measure the effectiveness of the marketing drive. Data driven customer feedback can be a great way to assess the impact that the promotional activities are effecting.

The first step to take in assessing market reach is to isolate the problem. Prior to engaging a content marketing campaign, there is need to find out what exactly the goals of the program will be. What is the objective of the firm? Is it to rekindle the loyalty of longtime customers or to target prospective clients? By accurately defining the target market, it will be much easier to perform a variance analysis, by which ROI can be calculated.

The second aspect to look at is data assessment. The findings that a content marketer has to his disposal can take a number of forms. It may be primary, for instance information about previous customers or purchases. It may also be secondary in nature based on statistical aspects such as demography and income figures. A thorough data analysis process will ensure that the right article marketing methods are used to reach the intended audience. By so doing, the marketer can exclude extrinsic factors that may skew ROI results.

Having laid the groundwork for your article campaign, it is only logical that a monitoring and testing exercise follows. Web analytics for instance can provide a great insight into web visitors, website clicks and post reach. This area is still quite contested as it reveals a gross measure of site traffic and may not single out unique visits, though. Nonetheless, a low customer turnout after launch can never be a good thing whichever way you look at it.

That said, the steps outlined put together will paint a clear picture of how well your article marketing campaign is doing and the effectiveness of your efforts per unit dollar spent.


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